I need this page to have more pazazz, more pop, more wow!
Yes, you’ve probably heard someone say it at some point. Maybe you’ve even said it yourself. In today’s Web 2.0 world, pages need to pop, especially if you’re marketing toward the younger generations. In fact, just the other day I was discussing design trends for Higher Education with a few colleagues over lunch at the BackYard Grill & Bar in Fond du Lac, WI. Someone mentioned showing two designs to a particular student. One design had a very old-looking interface, but worked completely. The other was new and flashy, yet didn’t have all the features the first one did. Immediately that student said he/she would prefer the flashy, new site and probably wouldn’t even spend enough time on the old-looking site to figure out what it did.
My fiance and I have a lot of movies. Well over 500. It costs so much to rent a movie for a night that it’s usually better to buy it for $5-$10 and keep it to watch again. So that’s what we do. And it’s left us with an awful lot of movies.
Recently, I decided that I needed to catalog all the movies. Not only because I often got the question, “do you have this movie I may borrow?” but more so in case of theft or natural disaster. A few years ago the apartment building I was living in at the time was struck by lightning. Bad enough that the fire department came out to use their fancy cameras to make sure there were no in-wall electrical fires. This electricity surge destroyed much of my audio/visual equipment. Luckily, I had renter’s insurance as was able to have everything replaced because I had kept receipts for everything. But I don’t keep receipts for small DVD/Blu-ray purchases. How would I get my precious movie collection back should it be stolen or destroyed?
Sometimes we become our own case study. In the time of instant communication, mobile applications, and the constantly changing age of digital information; two years between website revamps seems like an eternity.
Organizations of all shapes and sizes should consider reviewing their website on a yearly basis. Look at your homepage and ask, “What would I think if this was my first visit? or Would I be interested in this product or service?”
We asked ourselves those questions and didn’t like the answers. So, without further adieu..