I need this page to have more pazazz, more pop, more wow!
Yes, you’ve probably heard someone say it at some point. Maybe you’ve even said it yourself. In today’s Web 2.0 world, pages need to pop, especially if you’re marketing toward the younger generations. In fact, just the other day I was discussing design trends for Higher Education with a few colleagues over lunch at the BackYard Grill & Bar in Fond du Lac, WI. Someone mentioned showing two designs to a particular student. One design had a very old-looking interface, but worked completely. The other was new and flashy, yet didn’t have all the features the first one did. Immediately that student said he/she would prefer the flashy, new site and probably wouldn’t even spend enough time on the old-looking site to figure out what it did.