Blog Archives

AJAX: Not Just Pixies and Fairy Dust

By on March 31, 2011 | Leave a comment

AJAX: Not Just Pixies and Fairy Dust

I need this page to have more pazazz, more pop, more wow!

Yes, you’ve probably heard someone say it at some point. Maybe you’ve even said it yourself. In today’s Web 2.0 world, pages need to pop, especially if you’re marketing toward the younger generations. In fact, just the other day I was discussing design trends for Higher Education with a few colleagues over lunch at the BackYard Grill & Bar in Fond du Lac, WI. Someone mentioned showing two designs to a particular student. One design had a very old-looking interface, but worked completely. The other was new and flashy, yet didn’t have all the features the first one did. Immediately that student said he/she would prefer the flashy, new site and probably wouldn’t even spend enough time on the old-looking site to figure out what it did.

So you can see that eye-catching design can help retain visitors. And in the marketing world, web 2.0 is synonymous with flashy, eye-catching design. And flashy, eye-catching design is synonymous with AJAX (asynchronous javascript and XML.) So, naturally, if you want a web 2.0 site, it goes without saying that it should be laced in AJAX, right? Well that may not be only reason for AJAX.

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5 Reasons Why You Need a New Website

By on November 16, 2010 | Leave a comment

5 Reasons Why You Need a New Website

Sometimes we become our own case study. In the time of instant communication, mobile applications, and the constantly changing age of digital information; two years between website revamps seems like an eternity.

Organizations of all shapes and sizes should consider reviewing their website on a yearly basis. Look at your homepage and ask, “What would I think if this was my first visit? or Would I be interested in this product or service?”

We asked ourselves those questions and didn’t like the answers. So, without further adieu..

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